About Us

Why choose us?

In terms of Quality, Integrity, Skills, Supplier Networks, Services, and Hygiene, we are the most trustworthy seller among all the online shops available in Singapore.

Why are you so confident with your quality?

We have built a close relationship with many top-notch Japanese food suppliers for over 10+ years. Here's why we always have the highest quality goods exclusively to serve our customers.

What makes you different from other online sellers?

We always believe that people in the same league should handle the best ingredients to maximize the value provided to our customers. In this case, our professional & skillful chefs will be the primary value-added to you.

What are your policies on quality and hygiene control?

We run a strict internal procedure on quality control. The standard is as rigorous as a high-class Japanese restaurant, from shipment, food processing to delivery, monitored by qualified staff at each step accordingly.

The hygiene standard is also at the ceiling. We perform sanitizing procedures on a daily basis, with the periodic deinsectization mist completed by a professionally recognized service provider to ensure our customers enjoy with ease.


Additionally, we regularly submit our food samples to the Ministry of Health of Singapore, ensuring our food is compliant with the legal requirements.

Why do you always emphasize the phrase "genuine" fresh?

Integrity is why we can stand still in this industry and insist on obeying the past decade, even if it will significantly reduce our profit margin - we keep it as an oath to ourselves.

When we state the phrase "GENUINE FRESH" in the product description, it is a genuine fresh item. We will never use frozen goods to pretend it is a fresh item; our craftsman's soul will never allow us to do it.

Frozen, or so-called blast freezing, is totally fine, but the price can never match up with the fresh one; it has its reasons. Our vision is to make every penny you spend with us is worthy.

Furthermore. we are deeply convinced that our customers can easily tell the difference between fresh and frozen sashimi ;)

If I have questions before purchase, how to reach you?

We are born to be ready to answer your questions and concerns!

Feel free to drop a message to WhatsApp (+65 96409321), and our specialist will provide solutions or answers to you at her soonest availability.

Please note our operating hours are:
Mon-Sat: 09:00 AM - 19:00 PM